New owners thank law firm for support as they take over famous Louth store

ONE of Louth’s most famous fashion and country-wear shops is looking forward to a bright new future.

Luck of Louth has been bought by local businessman Sean Lawson. With the support of his family Sean is looking to take the business forward while retaining the highly-experienced team of staff, with his daughter Danica providing financial and fashion expertise.

And, says Danica, the quality brands that have made the Luck name so fashionable across the area will stay while fresh names in the fashion world will be introduced. There will also be a slight name change with a rebrand to Lucks…of Louth, alongside the external and internal refurbishment work.

Assisted in the sale by Nikki Hawkins, a senior solicitor within Wilkin Chapman’s commercial property team in Louth, Sean and Danica are both delighted with the company’s latest acquisition – along with the support they have had in its purchase.

“The whole family is delighted that we are able to take Luck of Louth, now Lucks, forward. It is a fantastic shop with some very well-known and popular brands. It has also been wonderful to have the help and support of people, such as Nikki, to take this forward,” agreed both Sean and Danica.

Danica added: “Living in the local area, I have always loved this shop and the range it offers, so this is a fantastic opportunity that I am very much looking forward to.”

Established business people, the Lawson family has interests in the Grimsby and Louth areas – but this is the first time they have entered the world of retail fashion.

However, it must be in the blood as Sean’s forefathers were major retailers in the Lincolnshire area – owning a string of department stores in Grimsby, one where M&S now sits, along with others in Louth, Horncastle and Brigg.

“That was in the days when the large department stores were almost all independent, those days have now all but gone,” recalls Sean.

While the larger independents have been replaced, it is the smaller retail outlets that are seeing a resurgence in places like Louth – Lucks being one such venture.

Nikki Hawkins, whose firm has just been ranked the 106th largest law firm in the UK, says she has witnessed this growth: “We certainly do not seem to have many vacant units in Louth and it is fantastic that Lucks will now be locally owned into the future.

“Louth is becoming quite unique in the number of independents it now has and it provides a real alternative for people,” she added.

Lucks, which operates over 3,000 square feet of space in Eastgate, will see manageress Kate Burton remain in charge of the 9-strong team and she is excited by the new opportunity. Kate headed up the team with previous owner Jim Luck – who began the business in the 1980s.

“With brands included Barbour, Cath Kidston and Dubarry being current best-sellers, we are looking forward to keeping those brands and the customers who love them, while introducing some exciting new products. This store has been successful for 30 years and we are all excited for the next 30,” said Kate.

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