Since lockdown began Reach have given away more than £1.5m of free advertising to help support firms across the UK.
As the government begins to lift trading restrictions, many businesses are slowly beginning to open their doors and resume normal trading again.
We say ‘normal’, but that word doesn’t apply in most cases. Precautions need to be put in place for a start, to protect staff and customers.
There’s also the concern that customers won’t come flocking back, with consumer spending unlikely to return to pre-Covid levels for some time.
To support businesses at this crucial time, Reach – publishers of Lincolnshire Live and the Lincolnshire Echo, have launched their #IAmOpen initiative. This new campaign is designed to help businesses let their customers know that they’re both open for business and ‘Covid-secure’.
It follows the successful #ThereWithYou campaign which began in March, at the beginning of lockdown. That campaign helped more than 1,100 UK businesses collectively with £1.5m worth of free advertising to date.
The #IAmOpen initiative provides businesses with a suite of free marketing solutions they can use to publicise that they’re open – and safe to visit. The benefits range from the creation of a free website landing page to the provision of complementary creative design services.
This support package has been designed to meet the needs of all businesses that are re-opening and is boosted by a range of heavily-discounted commercial products including digital advertising, social media advertising, and content marketing.
Jim Brinkley, Director for Reach Regionals, said: “When the UK was placed into lockdown at the end of March we introduced our #ThereWithYou campaign.
“Our aim then was to provide timely marketing assistance as businesses struggled to adapt to the ever-changing situation.
“The response astounded us, with many businesses taking advantage of the free and discounted benefits.”
“#IAmOpen is the next logical step. Many businesses are now getting ready to re-open, yet trading restrictions are changing all the time and customers may be confused as to which businesses are allowed to open.
“This is where the free services and low-cost options provided as part of our #IAmOpen initiative will prove invaluable. If businesses are open, we’re here to help get the word out.”
To support the initiative, Reach has created two special badges that businesses can use on their websites and social channels – one to let customers know that they’re open, and another to let them know that they’re also ‘Covid secure’, in that all necessary safety precautions are being taken.
Jim believes that #IAmOpen will provide a boost for businesses that are currently feeling the effects of reduced consumer spending.
He continued: “Research shows that more than half of the UK’s businesses are reporting a significant decline in orders. A similar number are saying that they haven’t benefited from any government measures, so we’re proud that our #IAmOpen campaign can go some way to filling the void.
“Our promise is to support the UK’s local businesses now, throughout and beyond the Covid crisis, and #IAmOpen is another step on the road to achieving that.”
So business owners – help us to help you. Visit local.reachsolutions.co.uk/iamopen and let us know which free services and discounted offers would make a real difference to your business right now.
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