Selling Added Value SOLD OUT

Your customers are becoming more discerning. They expect and demand value for money, which is all too often translated into cheapest price, and yet they will pay you more for added value – but how?

Why should I attend selling value?

There are countless situations you will have experienced where you did not buy cheapest, and your clients are the same. In ‘Selling Value’ we show you how to identify what’s important to your client, what represents value to them in your product or service, and therefore how to get the best price whether you are selling face to face or over the telephone.

What will we be covering?

• How to structure your interactions with a client
• Gain rapport quickly using verbal and non-verbal communication
• Identifying your client’s values and motivators to buy
• Powerful questions to help your client become clear on the right solution – your solution – and how to structure your proposal
• Identifying and qualifying additional opportunities
• Negotiating – putting together the deal as great value
• Objections – how to answer them and maintain your position
• Closing made easy

How will ‘Selling Value’ work for me?

In this seminar we will discuss and practice simple methods to identify how your clients represent ‘value’ in buying a given product or service. We will create with you, and give you chance to practice, how to start the selling conversation and a series of questions to ask to understand what a product or service is really worth to your clients. We will then cover how to represent exceptional value to your client and successfully close.

What can I expect?

Imagine having a series of simple to apply and yet very powerful techniques available to you to structure the sales conversation and identify what motivates your clients to buy. Imagine knowing how to represent value in your client’s language, and how to gain sufficient rapport to make sure the sale is smooth and rewarding for both of you.

Please note your booking won’t be confirmed until we have a completed SME enrolment form and your eligibility has been checked.

A FREE workshop funded by ERDF Collaboration 4 Growth (C4G project) in collaboration with Lincoln BIG.
This is a FREE workshop for all businesses, however priority will be given to those businesses in the eligible Collaboration 4 Growth areas of West Lindsey, City of Lincoln and North Kesteven.
Only businesses who are both operating and registered within Lincoln, North Kesteven and West Lindsey are eligible to receive up to 12 hours of business support at no cost thanks to the project funding from the European Regional Development Fund.