Spooky season is approaching – are you ready for a ‘fangtastic’ free interactive trail?

The LoyalFree app, in partnership with Lincoln Business Improvement Group (BIG) has created a spooktacular new augmented reality trail which will be launching in Lincoln and running from the 14th of October until the 31st of October.

The trail tells the story of the forgetful witch Wanda and her feline familiar Wicca. Wicca is missing and to find her Wanda must create a potion – but Wanda’s potion cupboard is bare!

This free interactive activity invites participants to journey around the trail, checking in at each location to reveal and collect the potion ingredients. As participants follow the trail, scanning the QR codes at each spooky location, they will be entered into a prize draw to win a spooktacular prize. The more QR codes scanned, the more chances of winning!

The trail brings the story to life with a mixture of video and augmented reality. Participants can expect to see floating potion ingredients appear magically in front of them when using their smartphone camera! This innovative experience let’s family choose what happens in the story and is completely contactless, with anyone with a smartphone being able to take part for free.

Participants can also share their frightening photos on Instagram, Facebook or Twitter and use the hashtag #LFHALLOWEENHUNT for a chance to be entered into an additional national competition to win a pair of Samsung Galaxy Buds Live Wireless Earphones.

Danielle, Operations Coordinator for Lincoln BIG said “Following the successes of similar trails that took place over the Summer, we are looking forward to partnering with LoyalFree and launching the Halloween trail for families to enjoy for free whilst they are in Lincoln. The augmented reality elements of the trail will add something new and will bring the story to life!”.

LoyalFree’s Partnerships Manager, Sophie Carrick said “LoyalFree is thrilled to be rolling out our first augmented reality trail. The technology is cutting edge and offers a tremendous opportunity for local promotion. The trails are free of charge and represent a great free day out for families. We would love to see residents and visitors enjoying the trail and discovering previously unknown businesses while exploring the area”.

Taking part in the trail is easy! Simply download the LoyalFree app for free and head to the trails section for more information. The LoyalFree app can be downloaded using this link: www.loyalfree.co.uk/download or by searching for ‘LoyalFree’ in your app store.

This October, families in Lincoln will be able to celebrate Halloween and have a great day out with this augmented reality story-trail. Other upcoming Halloween events include:

• Lincoln Pumpkin Trail: October 14th – November 2nd

• Piecing Us Together Trail: October 22nd – November 6th