Social Media Advertising

Planning and implementation of ad campaigns across a range of social media platforms including Facebook, Instagram, Twitter and LinkedIn.

If you are already using social media for your business you will be aware that social media marketing can be cost effective, highly targeted and adaptable to any business objective.

But business pages are finding it harder to reach their customers and potential customers organically (not having to pay) and are now turning their attention to social marketing advertising.

Social media advertising provides organisations the chance to reach, engage and convert new customers that would not normally see their organic posts, or reach existing customers with new services or products.

It can be used to support businesses’ organic activity, or to help drive fan acquisition or engagement. It can also be used to drive lead conversion and sales from new audiences (which can happen on the social platform or by driving the user back to the company website).

Workshop program will cover:

• The basics of paid social marketing versus organic social marketing and how to integrate biddable social into your social marketing
• Understanding different campaign objectives and planning for success
• What bidding strategies to consider and how to measure success
• Looking at the advertising options across different social media platforms to find the right one for your audience
• How to use audience planning, audience targeting and measure success with different paid social strategies
• Learn how to manage and measure the effectiveness of your paid social marketing campaigns

Workshop outcome:
Delegates will gain an understanding on how paid social marketing works, how to find the right audience for their business across different social platforms, and how to manage their own social marketing campaigns

Who should attend:
Anyone who has a business with or without a social media presence who wants to explore the opportunities of paid social marketing including business owners or employees who are part of a marketing team.