Allison Group launches ‘Partnerships’ division, creating a cohesive approach to the housing crisis

Allison Group launches ‘Partnerships’ division, creating a cohesive approach to the housing crisis

Allison Group has launched a new Partnerships Division, dedicated to delivering affordable homes across its operating regions, ensuring that as a company it is building homes for customers in all parts of the market – private, rented and affordable.

The new division will have a key role in helping the company achieve its target of building 2,000 new homes annually by 2027 with at least 500 of these homes delivered in partnership or in joint venture each year.

“With our experienced team, our financial strength and our resources, I am very excited about our ability to deliver in this market” said John Anderson, CEO of Allison Group.

John continued, “The power of the Allison Partnerships offering is derived in part from our financial strength, having completed our management buyout in 2021 and the closing of our £120m debt facility coupled with the unrivalled experience of the Group’s leadership team.”

“With Gordon More (former Interim CEO of Homes England) and Dave Sheridan (former CEO of Keepmoat) as non-executive directors there is a wealth of knowledge about building and maintaining partnerships. Moreover, there’s a personal commitment from these individuals, influenced by their own life journeys, to make quality homes available to all members of society – not just those who can afford market prices.”

The first three Partnership schemes to be delivered by the new division will be 130 homes in Norwich with Legal & General, 121 homes in Bourne, Lincolnshire, with Longhurst Group and 130 homes in Whittlesey Green, Cambridgeshire with Accent Group.

Every home on each of these developments will be affordable and made available for sale or rent. With an impressive existing land bank, the company plans to seed key relations and accelerate this part of its business by offering land and build-package deals to more housing providers across its other key regions in the near future.

“Housebuilding shouldn’t be regarded as simply transactional, but the start of a long-term relationship with home buyers, local stakeholders and communities” John explained.

“We’re building a business that will span generations.”

As part of the partnerships package, Allison Group is committed to donating £100 for every home contracted through a partnership scheme, to a local charity. Over the five years the aspiration is to donate a total of £200,000 by 2027. By working with chosen local charities, the company will provide opportunities to build relationships with partners and other key local stakeholders, whilst supporting good causes that matter to local communities.

A case in point is the Manning Road development in Bourne, Lincolnshire, created in partnership with housing group, Longhurst Group. Three charities in the local area – Butterfield Centre, Toolbar and Don’t Lose Hope – will receive sizable donations through the charitable scheme, with ongoing support and volunteering activities planned.

Fenland-based homeless charity, The Ferry Project is another organisation receiving a substantial donation and ongoing support from the company, to coincide with the Whittlesey Green development, being delivered in partnership with Accent Group.

The charities have been carefully chosen on the basis of their aligned values with the housebuilder.

John went on to say “Allison Partnerships is about so much more than just building affordable homes – it also demonstrates our commitment to our corporate values of kindness and community”.

Having worked in the partnerships space for many years, John understands the importance that a home has on the stability of families. His own life journey has influenced his desire “to create great homes and communities for all, that realise people’s dreams”. This is his personal commitment to a societal problem, whilst ensuring a balanced approach to the business and ironing out the cyclical nature of the private sale market.

Partnerships has been an integral part of the company’s strategic plan John explains: “It was always part of our strategic intent to accelerate our growth plans by forming lasting partnerships with housing associations, local authorities and investors across our key regions.”

Clear in its mission to find trusted, long-term partners, and with a leadership team recruited for their unmatched experience, Allison Group looks set to deliver a successful and diverse housing delivery output for the long term.

To find out more about Allison Partnerships, please visit:

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