How to Develop and Promote a Carbon Neutral Business

With growing consumer, retailer and political interest in how our food is produced means that a sustainable business strategy is no longer an option for today’s food and drink businesses – it has to be a priority.

This webinar is aimed at food and drink producers who want to understand the steps to take in developing a roadmap for their sustainable strategy, how to promote it and the support that can be found locally. We will also be discussing the outcomes of COP26 and the implications for food and drink producers.

Our speakers will share their expertise, knowledge and experience in developing and promoting a carbon neutral business:

John Giles, Divisional Director at Promar International

Michael Bennett, Director, Pelican Communications

Dan Clayton, Sustainability Manager, Lincolnshire County Council

Emma Olivier -Townrow, Business Development Manager, Stokes Tea & Coffee

Professor Nick Tucker, University of Lincoln

Are you looking to develop a carbon neutral business but unsure of the steps to take? John works with food and drink businesses across the country and indeed the world to help them to highlight the key areas of consideration when developing a strategy and the important first principles.

How can you promote a sustainable business? With the recent announcement of the new Competition and Market Authority (CMA) rules to hold brands accountable for their sustainability claims, how can businesses create and promote a compliant sustainability strategy? Michael will share why now more than ever before businesses need to promote their sustainability credentials and why honesty is so important to the integrity of the brand.

Need support locally? Dan will guide us through the support that Lincolnshire County Council offers and the initiatives they are developing across the county. He will share details of the Lincoln Climate Commission and the opportunities for businesses to engage and seek support.

As a local business, Stokes Tea and Coffee focuses on operating responsibly, ethically and sustainably and is always looking at ways to improve processes and reduce their environmental impact. Stokes and the University of Lincoln have embarked on an exploratory project to upcycle waste products and Nick and Emma will share details about the project and the opportunities for the future.


11:00am – Welcome by Select Lincolnshire Business Development Executive Alex Bavin

11.05am John Giles, Director, Promar

11.25am Michael Bennett, Pelican Communications

11.40am Dan Clayton – Sustainability Manager, Lincolnshire County Council

11.55am Nick Tucker, Associate Professor, Lincoln University and Emma Olivier-Townrow, Business Development Manager, Stokes

12.15pm Q&A

12:30pm Close


John Giles, Divisional Director, Agri Food, Promar International

John is a Divisional Director of Promar International – the agri food value chain consulting subsidiary of Genus plc.

John has now worked with Promar International extensively throughout the UK and in some 60 other countries on agri food related assignments. John is also the President of the UK Chartered Institute of Marketing’s Food, Drink and Agriculture Group and a past Chair of the UK Institute of Agricultural Management.

He is also the Chair of the Organising Committee of the City Food Lecture (held in London on an annual basis and organised by 7 City based livery companies involved in the agricultural and food sector).

Connect with John on LinkedIn

Michael Bennett, MCIPR, Managing Director, Pelican Communications

Over 30 years of experience in journalism, PR and marketing communications working on a wide range of consumer, business-to-business and professional service clients.

Michael has advised a wide range of clients on all aspects of communications, most notably BMRA, WRAP, McCain Foods, JCB, British Frozen Food Federation, Biffa and Go Outdoors

His areas of expertise include strategic counsel, media relations, employee communications and media training with a specific focus on the food, environmental and packaging industries.

Connect with Michael on LinkedIn

Dan Clayton, Sustainability Manager, Lincolnshire County Council

A Chartered Environmentalist with 25 years’ worth of experience of delivering sustainability projects.

Dan previously worked for an environmental consultancy and in higher education at the University of Lincoln and at Birmingham City University.

Since joining the County Council in 2020 Dan has been focussed on developing the Council’s net zero carbon strategy and producing a plan to plant a tree for every resident in Lincolnshire.

Connect with Dan on LinkedIn

Professor Nick Tucker, University of Lincoln

Nick Tucker is an Associate Professor in the School of Engineering, where he specialises in materials and manufacturing. He has particular research interests in sustainable packaging materials. He was previously a research leader at the New Zealand Institute for Plant and Food Research, and Faraday Research Fellow at the Warwick Manufacturing Group.

His research portfolio includes the development of electro-spinning plant and materials (, and a number of projects with industrial partners on topics including functional nanofibres, and the manufacture of sustainable packaging materials.

Connect with Nick on LinkedIn

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