ChamberConnect: De-mystifying Marketing Automation Workshop

ChamberConnect is a series of interactive virtual events which have been designed to support businesses and their staff through the current Coronavirus crisis and beyond. Funded by Collaboration 4 Growth (C4G)

Date & Time
14th September
10:00am – 12:00pm

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During this FREE workshop, Mike Basketter, Director of CRM Insights Ltd will give an overview of marketing automation.

Understanding Marketing Automation

– What is marketing automation?
– What’s the difference between marketing automation and CRM?
– Examples of marketing automation

Marketing Automation foundations

– STP – Segmentation, Targeting, and Positioning
– Content strategy
– Building your list

Implementing Marketing Automation

– Who should use marketing automation?
– Where to start with marketing automation
– Common pitfalls and mistakes

About the presenter

Mike Basketter is co-founding Director at CRM Insights Ltd based in Peterborough.

Prior to the company being formed five years ago , Mike held several MD roles specialising in, Data, CRM , eCommerce, Membership Services, Marketing and Business Strategy.

CRM Insights works with clients throughout the UK, Europe and in the USA in a variety of market sectors.

They also have a highly skilled in-house software development team to enhance and support the delivery of CRM projects.

A FREE workshop funded by ERDF Collaboration 4 Growth (C4G project) in collaboration with Lincoln BIG.
This is a FREE workshop for all businesses, however priority will be given to those businesses in the eligible Collaboration 4 Growth areas of West Lindsey, City of Lincoln and North Kesteven.
Only businesses who are both operating and registered within Lincoln, North Kesteven and West Lindsey are eligible to receive up to 12 hours of business support at no cost thanks to the project funding from the European Regional Development Fund.

Event Details

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