ChamberConnect: How to Write a Killer Marketing Plan Workshop

Find out how having both a solid marketing strategy and marketing plan can generate huge returns for your business!

Funded by Collaboration 4 Growth (C4G) and presented by Emma van Nieuwenhuizen, Senior Marketing Manager at Shooting Star.

Dates & times

This workshop is split into two parts, so you will be required to attend both days.

Thursday 21st January 10:00am – 12:00pm
Friday 22nd January 10:00am – 12:00pm


This FREE workshop delivered by Shooting Star will cover the difference between a marketing strategy and a marketing plan, and the importance of having both.

We will outline the fundamentals that are required before starting a marketing plan, including conducting market and competitor research, identifying your target market, creating a buyer persona, reviewing your marketing assets and outlining your goals and objectives.

We will also explore the different platforms and tools that a business might utilise to execute its marketing plan and offer guidance on how to get started.

Learning Objectives

– What is marketing?

– Setting goals and objectives

– Marketing strategy vs marketing plan

– The marketing mix

– Research – market research and competitor research

– Your target market

– Your buyer persona

– Tools

– The baseline – what you need to get started

About the Host

Emma Van Nieuwenhuijzen is a Senior Marketing Manager at Shooting Star.

Emma is experienced in PR, marketing and communications, from branding to advising on a digital marketing strategy and organising events. Originally joining Shooting Star in 2018 as a Senior Account Manager, she now works in the company as the Senior Marketing Manager and creates bespoke marketing strategies for each client.

While studying PR at Bournemouth University, Emma worked for Unilever and co-ordinated its internal brand launches including Lynx, Hellmann’s and PG Tips.

She has also worked for a designer tent company, securing international press coverage and working with high-profile celebrity and brand collaborations. Before joining Shooting Star, she worked in-house for a glamping provider at festivals throughout the UK and Ireland – during this time Emma managed the events, delivered communications across all channels and organised press visits in exchange for coverage.

Shooting Star Expertise

Shooting Star is an award-winning, creative PR and marketing agency with a UK-wide client base. We offer a friendly, proactive approach and a  responsive, can-do attitude.

Over the last 14 years we have built up an extensive portfolio of PR and marketing projects across a wide range of sectors including commercial, not-for-profit, public and private.

With over 80 years’ combined experience in the marketing and communications industry, we are proud of our well established media contacts, long-standing client relationships and our deep-rooted connections with business and industry bodies across the UK.

Visit Shooting Star

A FREE workshop funded by ERDF Collaboration 4 Growth (C4G project) in collaboration with Lincoln BIG.
This is a FREE workshop for all businesses, however priority will be given to those businesses in the eligible Collaboration 4 Growth areas of West Lindsey, City of Lincoln and North Kesteven.
Only businesses who are both operating and registered within Lincoln, North Kesteven and West Lindsey are eligible to receive up to 12 hours of business support at no cost thanks to the project funding from the European Regional Development Fund.

Event Details

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