ChamberConnect: Public Relations – The Basics and More Workshop
Funded by Collaboration 4 Growth (C4G) and presented by David Bailey of WorkPR
PR continues to change, however it is always important to get back to basics and understand how it’s transformed.
This free course is the perfect introduction to public relations!
Learning Objectives
- What is news and what is not news
- What are we trying to achieve with the release?
- Finding and understanding your key message(s)
- Defining your audience and their interests
- Drafting your press release – messages, structure, length, quotes, etc.
- Personalising the release to the audience
- The need for good imagery
- Distributing press releases
- Repurposing press releases
- Content versus press releases
A FREE workshop funded by ERDF Collaboration 4 Growth (C4G project) in collaboration with Lincoln BIG.
This is a FREE workshop for all businesses, however priority will be given to those businesses in the eligible Collaboration 4 Growth areas of West Lindsey, City of Lincoln and North Kesteven.
Only businesses who are both operating and registered within Lincoln, North Kesteven and West Lindsey are eligible to receive up to 12 hours of business support at no cost thanks to the project funding from the European Regional Development Fund.
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