Selling Added Value SOLD OUT

Your customers are becoming more discerning. They expect and demand value for money, which is all too often translated into cheapest price, and yet they will pay you more for added value – but how?

Why should I attend selling value?

There are countless situations you will have experienced where you did not buy cheapest, and your clients are the same. In ‘Selling Value’ we show you how to identify what’s important to your client, what represents value to them in your product or service, and therefore how to get the best price whether you are selling face to face or over the telephone.

What will we be covering?

• How to structure your interactions with a client
• Gain rapport quickly using verbal and non-verbal communication
• Identifying your client’s values and motivators to buy
• Powerful questions to help your client become clear on the right solution – your solution – and how to structure your proposal
• Identifying and qualifying additional opportunities
• Negotiating – putting together the deal as great value
• Objections – how to answer them and maintain your position
• Closing made easy

How will ‘Selling Value’ work for me?

In this seminar we will discuss and practice simple methods to identify how your clients represent ‘value’ in buying a given product or service. We will create with you, and give you chance to practice, how to start the selling conversation and a series of questions to ask to understand what a product or service is really worth to your clients. We will then cover how to represent exceptional value to your client and successfully close.

What can I expect?

Imagine having a series of simple to apply and yet very powerful techniques available to you to structure the sales conversation and identify what motivates your clients to buy. Imagine knowing how to represent value in your client’s language, and how to gain sufficient rapport to make sure the sale is smooth and rewarding for both of you.

Please note your booking won’t be confirmed until we have a completed SME enrolment form and your eligibility has been checked.

A FREE workshop funded by ERDF Collaboration 4 Growth (C4G project) in collaboration with Lincoln BIG.
This is a FREE workshop for all businesses, however priority will be given to those businesses in the eligible Collaboration 4 Growth areas of West Lindsey, City of Lincoln and North Kesteven.
Only businesses who are both operating and registered within Lincoln, North Kesteven and West Lindsey are eligible to receive up to 12 hours of business support at no cost thanks to the project funding from the European Regional Development Fund.

Event Details

Ticket Bookings

Sorry, this event has been sold out.
View other events

Person Member - Attendee Details UPDATE.
Person Non Member - Attendee Details UPDATE.

Upcoming Events

Importance of International Documentation

This module aims to develop knowledge and understanding of the importance of customs documentation i...

Jun 18th 2024
9:30 am - 1:30 pm


Book Your Tickets
Sustainable Supply Chains Workshop – Low Carbon Lincolnshire

Join us online on our fully-funded Sustainable Supply Chains Workshop to tackle your supply chain an...

Jun 18th 2024
1:00 pm - 3:00 pm


Book Your Tickets
Lincolnshire Construction & Property Network June

Networking event for industry businesses

Jun 18th 2024
12:30 pm - 2:30 pm

Lincoln Rugby Football Club, Lodge Lane, Nettleham, Lincolnshire, LN2 2RS

Book Your Tickets
Logistics Road, Rail, Sea, Air and Courier

This module aims to develop knowledge and understanding of the role of logistics including an unders...

Jun 19th 2024
9:30 am - 3:30 pm

Online Zoom

Book Your Tickets
Corporate Team Building Showcase at Crown Hall Farm

Join us for a dynamic Team Building Showcase Day! Explore our versatile venue, indulge in axe throwi...

Jun 19th 2024
8:30 am - 6:00 pm

Crown Hall Farm, Dozens Bank, Spalding, Lincolshire, PE11 3ND

Book Your Tickets
Tech for Growth: Introduction to SEO with Mosaic

Join us at our upcoming event at Mosaic, Lincoln's Digital Hub, designed to help you sharpen your SE...

Jun 19th 2024
9:30 am - 11:15 am

Thomas Parker House, 13-14 Silver St, Lincoln, Lincolnshire, LN2 1DY

Book Your Tickets

Join our ever-growing membership base

Become a member
Our Patrons