Member blog: Why you need a Multilingual Website

A multilingual website is an essential part of an international growth strategy, and with the countless benefits that come with localizing your site, it’s a no-brainer!

If you do business internationally, or would like to break into new markets, having a multilingual website is essential.

So, what should you consider when writing content for a multilingual website?

In sales and marketing, language is one of our most powerful instruments, so when your content is used across a variety of regions you need to consider a range of things to attract and engage clients who speak different languages:

Localised content brings more exposure

Your multilingual website could have all the elements to be successful overseas, however if you are only communicating in English, people who speak other languages simply will not be able to find you. Whilst English is a global, widely spoken language, it’s important to consider there are over a billion people who do not speak English worldwide – that’s a whole lot of people missing out on your messaging!

In most languages, words can have several different meanings. Without expert knowledge of both languages, it can be difficult to know the correct translation for the context. The reality is that automatic text translation – or machine translation – can fall short. Ideally, you need a fluent English speaker to create a post in English, and a French fluent speaker to create a post in French. If you create and publish content in the language your audience is comfortable with, you are likely to get much higher engagement rates.We all know that SEO improves and increases the visibility of a brand on the internet a multilingual website will improve your business SEO in other languages and countries and increase rankings on Google search and other search platforms popular in other countries, boosting exposure.