Shooting Star Launches Bitesize Business Boost Workshops

The second workshop will be hosted by Maz Davis, Senior Account Manager at Shooting Star. Maz has worked in senior brand marketing roles across global brands in the toy, nursery, cosmetic and watch sectors and will explore the five key elements of successful branding, the importance of consistency and what makes it different from brand identity.

Maz said: “Branding is more than simply having a logo and a tagline. A successful brand should be well defined and relevant to your market.

“I’m looking forward to sharing my experience and examples to guide you in developing a strong brand identity that is clear, consistent, memorable and creates a unique and lasting image in the marketplace.”

The final workshop will be presented by Melissa Orchard, Shooting Star’s Social Media Executive. She will explain how businesses fall into common traps when running competitions on Facebook, which can result in accounts being banned or suspended if not executed correctly.

“I’m really looking forward to delving into the ins and outs of Facebook competitions; they’re a fantastic option to boost engagement on social and reach a wider audience,” Mel explained.

“After all, who doesn’t love winning free stuff? But there are so many competitions out there that break Facebook rules and miss out on opportunities – let me share my knowledge and help you to avoid the same mistakes.”